If you're looking to grow your business, you should use a wide variety of online and offline techniques that help you obtain more electronic leads. For instance, you could maximize your social media presence and create an SEO-optimized website. By engaging with people online, you can appeal to the younger generations and attract new long-term customers. Similarly, you could engage directly with other businesses in your area, ask for referrals from your existing customers, and network within your industry and your local community.
The following list of marketing tactics are tried-and-tested methods that help electricians generate leads, helping them increase their revenue and sustain their businesses.
1. Increasing Your Social Media Presence
Even if you're an excellent electrical engineer, your business might not be as successful as you like if you don't have an effective online presence. Most people, especially younger customers, search for companies on the internet, so you have to build up engaging social media accounts as well as a website. The trick is to start with one or two platforms and post more often rather than opening an account everywhere and failing to update them all.
Choose either Twitter, Instagram, TikTok, Facebook, or LinkedIn and spend some time figuring out how the platform works. Follow big accounts in the electrical industry and make a note of what they post. Once you're familiar with the social network, you can start posting your own stories and interacting with others in your industry. If you provide other users with engaging information, you'll build up a following that provides you with constant leads.
2. Distribute Your Reviews to Various Sites
Most businesses have a number of positive reviews, which they display on their website. However, there are countless general and industry-specific review sites where customers go to find the best electrical companies in the area. If you fail to post your five-star reviews on these websites, you lose out on many potential customers.
The easiest way to distribute your reviews to all the relevant sites is to sign up with software like ServiceBox. We offer a generator that automatically posts your customers' good reviews to various sites. This helps to spread the word about your business more effectively and allows those looking for electrical services to see why others have been happy with your work.
3. Build a Customized Website
Social media and positive reviews can do wonders for your business, but the easiest way to expand your reach is to build a customized website. This not only allows people to find you more easily online, but it also makes you appear more professional. Many social media platforms limit the amount of text you can post, but on your website, you can display the details of your business and allow your customers to find out more about what you do.
For instance, you can post articles about your services, set up an "About Us" page that describes your expertise, and display a contact form, so new electronic leads can get in touch with you immediately. When setting up a website, it's important to keep the design as simple and easy to use as possible. You want your customers to focus on the content without having to navigate an elaborate design.
4. Get More Traffic with Search Engine Optimization
You might have heard of the term SEO before, but what does it actually mean, and how can it help to grow your business? Search engine optimization is a process that can improve both the quality and quantity of traffic to your website. The aim is to make your site more visible to users based on what those users are searching for.
One of the best ways of increasing your search ranking is to post fresh material regularly. This demonstrates that your site is active and you are posting updated content. Additionally, you should link to other sites in your field, use certain keywords in your articles and posts, and improve the user experience on your website. Most business owners could benefit from speaking to a web design expert who can assess and optimize their website.
5. Create a Marketing Funnel
Once you've created an attractive website and a solid social media presence, you'll need to find a way for your leads to turn into customers. A marketing funnel is a journey your customer takes from the time they first visit your site to the time they sign up for your service. It could include reading more information about your product, seeing positive reviews and testimonials, considering your offer, and purchasing the service.
To make it more likely that your leads turn into customers, you can ask them for their contact details. Many businesses offer a free product to subscribers, for example, a "how-to" guide or a checklist. This encourages leads to sign up for a mailing list. Once you have a lead's contact details and permission to get in touch with them, you can send them special offers on a regular basis. The customer will get to know your reputation and eventually hire you.
6. Use Paid Online Ads
Virtually all social media accounts are free, and a website doesn't cost more than a few dollars a month. But sometimes, these low-cost advertising techniques aren't enough to attract a high volume of leads, and you have to use paid online ads to drive more traffic to your content. Fortunately, you can get a lot of value for your money if you advertise well.
You can place ads in a number of locations on the internet. For example, you could put your ad in the search engine results for certain keywords, on social media platforms, on other websites, or even on podcasts. The best strategy depends on your business's goals and target market. Before you begin to advertise, make sure to do plenty of research and speak to online advertising specialists.
7. Engage Directly with Big Customers
In the past, people looking for new leads handed out flyers on the street or at the homes of potential customers. But while this isn't the most sensible strategy anymore, it could be worth getting in touch with certain people directly. If you live in a medium-sized or large town, there might be property management companies or large firms that own or manage several buildings.
Converting one of these businesses to a customer could be extremely valuable and provide you with plenty of work. For this reason, you should research them to figure out whether you'd be a good fit and then reach out to them directly via email, their social media platform, or by phone. Even if they already have an electrical company, they'll know that you are interested, and they might keep you in mind for future projects.
8. Ask for Referrals from Existing Customers
Most people have friends and family members in the local area. If they are happy with the services you provide, they might be willing to refer you to their acquaintances. Whenever you're looking for new electronic leads, you should let all your existing customers know and ask them to mention your business to others. In some cases, they might do this for free, but if you're hoping for a high volume of leads, you could offer them an incentive in the form of a discount.
9. Network Within the Industry and Community
Do you know who your competitors are and what they are offering? Are you aware of the wider industry and what some current issues are? If not, it might be time to get in touch with other electrical engineers or attend some networking events. While you might not find new customers directly by using this strategy, it could unlock future professional opportunities for you.
What's more, people who keep up to date with their industry are considered more knowledgeable, so networking could increase your reputation. To further increase your reach, you might also consider participating in local events or volunteering. This type of activity can get the word out about your business and demonstrate that you are invested in the community. As a result, you'll be the first person that comes to mind when others need electrical services.
Get the Help You Need
Getting a high volume of electronic leads doesn't have to be hard if you use both online and offline strategies to grow your business. You could build a website, engage with your customers on social media, distribute your reviews to various sites, and create a marketing funnel that encourages new leads to sign up as customers. Additionally, you should be active within your community and industry and ask for referrals from current clients.
If all this sounds daunting, consider working with advertising specialists who can analyze and improve your current strategies. When you sign up with a managed service, you can fully focus on working with your customers without having to spend many hours on day-to-day issues such as marketing, managing your data, and accounting.
Call us now at ServiceBox to find out more or start your free 30-day demo.
